When it comes to advertising it is worth it to have a large choice of strategies that you're implementing at any one time. Many smaller companies and service professionals make the mistake of only using one form of advertising activity. If you want more information about pay toolbox you may lead here https://paytoolbox.com.
Networking and referral creation
Composing and post-marketing
As a guideline, the activities on the peak of the list are normally more economical to implement and more powerful than the actions towards the bottom of the list. So, if you're looking for more bang for your advertising buck, then referral and networking activities are where to begin. But do not stop there, even if this turns out to be successful in winning new business. To keep a constant flow of new leads you want to employ several marketing tools.
Attending three or four media events per month;
Augmented by postcards or direct mail;
A few posts are written for a local paper;
A workshop or speaking engagement for your local business chamber members and,
Some promotional flyers delivered to your target audience
The important thing is this. It's more effective to pick a couple of marketing strategies and execute them on a regular consistent basis than to leap from one to another continuously. The moment you have many strategies that work for you, pick another appropriate one and begin testing it out.